Posted by: GeekHiker | February 26, 2008

I’m Soooooo Not The Target Demographic

(This one’s a bit snarky. You have been warned.)

This is it, I’ve officially crossed into the next age bracket.

Tonight, according to the barrage of advertising, is the premiere of Quarterlife. No way in hell will I give it the dignity of a link.

Seriously, the concept of this one is this: the story of a bunch of twentysomethings who haven’t figured out their lives yet. Wah. Hell, I’m in my mid-thirties and I still don’t have a clue.

Geez, I wish I’d known I was supposed to have figured it all out ten years ago. I would have been sure to suffer more. But nooooo, I didn’t have a life crisis at 25. Depressed as hell, sure, but crisis, no.

What’s next? Eighthlife, the series about 10-year-olds who haven’t picked a career yet?

Heaven help the characters in the series (all “artistic-types”, natch) when they reach their thirties and actually realize they need to save for retirement.

I can’t imagine why anyone who isn’t in their twenties would have any interest at all in watching this one. If you’re under twenty, well, those people are old. And if you’re past twenty-nine, why on earth would you waste an hour watching twenty-somethings complain? For an hour?

Me, I think I’ll read a book instead.

Still, gotta give credit to NBC: they’ve created a show that is truly aimed at its target-audience. “See, we know you’re suffering, artistic twenty-somethings, and we feel your pain.” As much, I suppose, as a network-executive can.

Curiosity as to just how marketing-created this show could be led me to the website, which defines the show as “chart[ing] the sometimes excruciating, sometimes comic, often emotional experiences that comprise coming of age in the 21st century.”

Ah, yes, because none of that stuff happened to those who went through their twenties in the ancient 20th century. And, yep, life is pretty boring after your twenties. None of those “emotional experiences” kind of stuff anymore. Really. Trust me.

My favorite part? The character described as a “geek-extraordinaire”. And how do we know which one is the geek? Because, out of the six uber-beautiful cast members, he’s the one wearing glasses.

I laughed out loud at that one, because of course, the only real prerequisite for being a geek is glasses. At least on TV.

Of course if NBC really wants to target a demographic they should go for the biggest fish around: the baby boomers. (Cuz, you know, we haven’t really heard enough about them over the years, right?)

Soon enough, they’ll be all retired, and the premiere of Seventysomething shouldn’t be far behind. Episodes will feature groups of boomers, sitting around in a Starbucks, complaining about their rheumatoid arthritis and how the kids don’t visit any more.

Hm. Actually, that might work. Hey NBC, have your people give my people a call, ‘k?

Kidding aside, I really don’t have a problem with this series existing. I mean, if it finds an audience, what do I care?

What I do have a problem with is the fact that, when I was a whiny twenty-something, I didn’t have the wherewithal to turn around and sell it to a major television network and make a small pile of cash in the process.




  1. I do love me some snark…

    Does this mean I can’t have a crisis now that I am not at my quarterlife? Did I miss my chance at freaking out?

    Wait…I still freak out. Maybe I am actually 25…

  2. I was surfing and decided to stop on this show. It didn’t hold my interest for more than about 5 minutes. And I had the exact same reaction… “What the hell are you all whining about???”

    Though there was one good line (good in that it was appallingly bad), but the only reason it was good was because it exemplifies exactly how most 20-somethings feel. “In elementary school we were all geniuses but apparently the people who deal with us never got our transcripts because they don’t seem to be aware of it.” (I didn’t remember that, I copied it from a NYTimes review)

    But, the show will flop. It was turned down by ABC, it didn’t do well as a MySpace thing, and I have a feeling that NBC will regret it.

  3. Yay, snark! 🙂

    It’s the stupidest show ever. I watched a little bit of it and it gave me a headache.

    And thank you! I’m not as worry about my Final as I was about the ATI and I think I’ll do fine. 🙂

  4. “And how do we know which one is the geek? Because, out of the six uber-beautiful cast members, he’s the one wearing glasses.”

    It’s not just on tv. Today in grade 2, my students were doing a drawing assignment and I suggested that they have draw someone with glasses. And the laughed hysterically like I suggested drawing someone with 9 legs.

    When did glasses go out of style??

    (And can I just say, that I wear glasses sometimes, and I looove them.)

  5. Just a Girl – Maybe freaking out is just a part of life, no matter one’s age.

    lea – LOL. The quote you cited reminds me of a shot I saw on 60 Minutes of a class full of kids, every single one of them having won an award. So I wonder if the dialogue in the show was meant to be literal or cynical?

    Wendy – Shame about that; hope the headache went away.

    brandy – Heh. Were glasses ever in style? The real question is: what do you think of guys in glasses?

  6. Maybe I’m weird, but I always thought glasses on guys were sexy…..

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